Tradr
Tradr was built for Web3 newbies - those curious about crypto but lost in the complexity. Whether you've tried trading before or are just getting started, Tradr makes it simple.
Industry
CRYPTOCURRENCY
Published
©2022
Deliverables
UX & MARKET RESEARCH
INTERFACE DESIGN
CLICKABLE PROTOTYPE
USABILITY TESTING
BRANDING
Problem
Newcomers to cryptocurrency often feel overwhelmed by trading platforms that cater primarily to experienced users. While many apps claim to be beginner-friendly, most only simplify the surface - leaving the core experience cluttered and unintuitive. As a result, first-time users struggle to understand key concepts, lose confidence, and ultimately abandon their efforts to learn or trade.
Solution
Tradr simplifies crypto trading by combining the most essential features from existing platforms and reimagining them for beginners. It removes unnecessary complexity, makes crypto terms easier to understand, and uses familiar interactions to guide users - creating an experience that feels intuitive from the start.
